For any entrepreneur, who is just launching his startup, the most difficulties he faces is while acquiring and retaining clients. Marketing in a business, especially in a startup takes up a lot of time and effort, and not to forget, a lot of money as well – which is something most businesses don’t have. Outsourcing is also something startups cannot afford. So, they are left with a few strategies they could for marketing without having spend too many resources. Here are some tips that will help your business market for free. Read along:
- It is important to be known to the local crowd – go for local newspapers, local business magazines and websites that can increase your reach in the nearby areas. You need to research publications that write about your industry or even generally about local businesses.
- You’ll be surprised to know that email marketing is one of the most effective tools of digital marketing, giving you one of the most effective Return of Investments results. You can send a newsletter, every week, or every month, however convenient, to your customers. This will help you establish a fruitful relationship with your clients. There are free email services, for example, MailChimp or Sidekick that can help you out designing and sending out mails.
- Who wouldn’t ask you to use social media?
It is free, easy to use and is a tremendous network of potential prospects. A simple Facebook page, Instagram account, Twitter profile or YouTube can get you a massive following. All you need to do is to provide to your followers with relevant, interesting information from time to time to keep them hooked. Understand your audience, understand what kind of content they consume, and you’ll be good to go.
- It is important to realize that there is no strategy better than a satisfied customer. A satisfied customer will always come back, while getting some more of new customers. Word-to-mouth marketing is the best kind, and having your own customers as your spokespersons is a very smart strategy. You can pitch your customer with a writer, to share their story and experiences with your brand. When people hear it from someone like them, they tend to believe it more.
Marketing is a very essential part for any business, but that doesn’t necessarily have to mean you end up spending way too much money. Internet provides you with great opportunities, leverage them.