August 8, 2020

Profits with a Purpose

There has been a growing trend in recent decades to emphasize how much a company contributes to the local economy.  The more locavores grow appetites for locally sourced and crafted goods and services, the more customers realize the profits not only stay in their communities, but they can see tangible good from their transactions.  Even when the company expands its giving beyond the shores of the US, customers tend to support a company like Alex and Ani, who use their iconic wire wrapped bracelets to raise millions of dollars because they respect what they do.   To date, they have donated over $50 million to charities and non-profits around the globe and provide customers with a choice of how the money they spend is used.  Using symbols and tokens, mantras, connections, signs and personal blueprints, they craft jewelry that’s as much for the wearer as for the environment in which they live.

Eco-conscious, positive energy products are a hallmark of the company.  Not only do they make doing good feel good, they make it look good, too.  Now that they’ve teamed up with Groupon Coupons to offer alex and ani coupon deals, you can have their designs for less.  When you apply a money saving Groupon at checkout, you can save as much as 50% on a wide variety of categories.  They have designs for your heart and healing, they have designs for people and animals, and they offer cute designs for you and your sister as well.

Adding to the energetic designs of their inhouse curator are styles by noted actors like Mandy Moore, Kaley Kuoco and Elizabeth Olsen for the celebrate life, celebrate love and celebrate me collections.   They say when you do what you love, you never work a day in your life.  Judging by the overwhelming success of the company, there’s plenty of love going around.  Some of the projects they’ve contributed to include epidermolysis bullosa research, children’s hospitals, animal rescue/habitation causes and clean water projects around the world.

As corporate giving is increasingly scrutinized by customers who no longer sit silently while corporations pollute streams and rivers or take advantage of indigenous populations in ways that are unjust, you can expect more companies to be transparent about how they give back to the communities they operate in.  For now, Alex and Ani serve as an example of one company that’s leading the way.

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